Camille Kubie, Founder

Camille is the founder of Estuary Branding. She has spent the past 20 years helping companies including GE, BNY Mellon, Hewlett Packard Enterprise, and JP Morgan define their brands and tell their stories through compelling content.

Camille understands the challenges and opportunities to building strong brands. Camille led Brand and Design for GE from 2007 until 2012. In her role at GE, she was responsible for driving awareness and understanding of the GE brand globally. Camille was responsible for the 2010 launch of Healthymagination; she led GE’s Industrial Design efforts, including the development of the WattStation EV Charging Station; and she pioneered the use of data visualization as a new way to engage audiences concerning the issues that GE considers important.

Camille’s work has been recognized by The Metropolitan Museum of Art, the Smithsonian Cooper Hewitt’s National Design Awards, CES, and the Red Dot design awards.

Prior to joining GE in 2007, Camille was a brand strategy consultant at Landor, New York, where she led brand strategy and design projects for a wide range of brands and industries, including: The Cleveland Clinic, ITT and IBM. Camille started her career in advertising at Young & Rubicam, New York where she managed agency accounts such as Andersen Consulting (now Accenture), Computer Associates and Colgate-Palmolive. 

She has a BA from Duke University and an MBA from Harvard Business School.




Robyn Sands, Creative Director

Robyn Sands is an award winning advertising copywriter. She’s produced national and global campaigns for American Express, Pfizer Women’s Health, Land Rover, Miller, General Motors, Hershey, GlaxoSmithKline, and many more.

Her work spans across digital, social, print, broadcast and out-of- home. From coming up with a name for a new product to developing creative-driven, integrated campaigns, Robyn always delivers a wealth and breadth of ideas. Plus, she can work wonders with a to-do list. In addition to working in advertising,
she’s taught concept development and copywriting at New York University and Media Bistro.

She holds a Masters of Mass Communications from Virginia Commonwealth University’s Brandcenter and a Bachelor of Business Administration degree in Marketing from James Madison University.

Robyn lives in New York City with her husband and son.


Alex Fallon, Creative Director

Alex Fallon is an award-winning advertising art director and graphic designer. She has worked at many top agencies including Young & Rubicam, Mezzina/Brown, McCann Amster Yard, and Ogilvy & Mather. She has directed work on global campaigns for consumer products such as American Express, Hershey Foods, Kimberly-Clark, Miller Lite, and Jolly Rancher, which won two ADDY awards.
Non-profit work includes Partnership for a Drug-Free America, Mount Sinai Hospital, The Brearley School, and others in the education and healthcare sectors.

She holds a Bachelor of Arts degree from Duke University, and completed her training at Portfolio Center and The Creative Circus in Atlanta, Georgia.


Evie, Chief Security Officer

Evie is a founding member of the Estuary team. She hails from Joplin, MO and moved to Brooklyn in 2011. She has an uncanny ability to sense danger and an unfortunate lack of discretion as to the appropriate times to express her opinions.