We are a closely-knit team of independent, experienced small-business owners.  Our flat structure and inherently collaborative nature means we spend our time on what matters most: strategy and content that helps build our clients' business.


Camille Kubie, Founder

Camille is the founder of Estuary Branding. She has spent the past 20 years helping companies including GE, BNY Mellon, Hewlett Packard Enterprise, and JP Morgan define their brands and tell their stories through compelling content.

Camille understands the challenges and opportunities to building strong brands. Camille led Brand and Design for GE from 2007 until 2012. In her role at GE, she was responsible for driving awareness and understanding of the GE brand globally. Camille was responsible for the 2010 launch of Healthymagination; she led GE’s Industrial Design efforts, including the development of the WattStation EV Charging Station; and she pioneered the use of data visualization as a new way to engage audiences concerning the issues that GE considers important.

Camille’s work has been recognized by The Metropolitan Museum of Art, the Smithsonian Cooper Hewitt’s National Design Awards, CES, and the Red Dot design awards.

Prior to joining GE in 2007, Camille was a brand strategy consultant at Landor, New York, where she led brand strategy and design projects for a wide range of brands and industries, including: The Cleveland Clinic, ITT and IBM. Camille started her career in advertising at Young & Rubicam, New York where she managed agency accounts such as Andersen Consulting (now Accenture), Computer Associates and Colgate-Palmolive. 

She has a BA from Duke University and an MBA from Harvard Business School.




Robyn Sands, Creative Director

Robyn Sands is an award winning advertising copywriter. She’s produced national and global campaigns for American Express, Pfizer Women’s Health, Land Rover, Miller, General Motors, Hershey, GlaxoSmithKline, and many more.

Her work spans across digital, social, print, broadcast and out-of- home. From coming up with a name for a new product to developing creative-driven, integrated campaigns, Robyn always delivers a wealth and breadth of ideas. Plus, she can work wonders with a to-do list. In addition to working in advertising,
she’s taught concept development and copywriting at New York University and Media Bistro.

She holds a Masters of Mass Communications from Virginia Commonwealth University’s Brandcenter and a Bachelor of Business Administration degree in Marketing from James Madison University.

Robyn lives in New York City with her husband and son.


Alex Fallon, Creative Director

Alex Fallon is an award-winning advertising art director and graphic designer. Before co-founding her agency, The Prendel Company, she worked at many top agencies including Young & Rubicam, Mezzina/Brown, McCann Amster Yard, and Ogilvy & Mather. She has directed work on global campaigns for consumer products such as American Express, Hershey Foods, Kimberly-Clark, Miller Lite, and Jolly Rancher, which won two ADDY awards.

Non-profit work includes Partnership for a Drug-Free America, Mount Sinai Hospital, The Brearley School, and others in the education and healthcare sectors.

She holds a Bachelor of Arts degree from Duke University, and completed her training at Portfolio Center and The Creative Circus in Atlanta, Georgia.


Chuck Routhier, Creative Director

Chuck has over 25 years of design experience and has worked on comprehensive branding programs for Hertz, BlackBerry, Burger King, Capital One, Clairol, Lipitor, Maxwell House, Merrill Lynch, Morgan Stanley, PowerStop/American Express, Cetaphil and Thomas’s.

Before starting his own studio, he was Creative Director at Landor Associates in NYC and then Vice President/Creative Director of Brand Anatomy, the internal branding studio of CDM. Prior to Landor, Chuck was Associate Creative Director at CKS Partners in New York and Art Director at Clement Mok designs in San Francisco, where he worked with Apple and other technology companies in the dawn of the digital design era. He was also a principal owner of several small design firms in New York and San Francisco and co-founded dsgnfix, a discovery and inspiration app for the design set (dsgnfix.com).

Chuck holds an MFA in graphic design from Yale University and teaches at SUNY Purchase and Mercy College. He has also taught design at Yale, Parsons and Maine College of Art and designs and crafts lighting and furniture.


Robin Richards, Creative Director

Robin Richards founded Ripetungi in 2001 with the aim of making design that is both useful and entertaining, and on the belief that good design has the power to add value to an experience. Design can create connections that are not easily understood, but cherished by viewers. Ripetungi has helped clients including GE, Hewlett Packard Enterprise, BNY Mellon, ONS, Google, Intel, Nike, Samsung, and Microsoft create visual storytelling that builds their brands.

Robin particularly enjoys the process of discovery - gleaning insight from data - and the challenge of creating visual representation of that insight in ways that inform viewers and encourage further discovery.


Evie, Chief Security Officer

Evie is a founding member of the Estuary team. She hails from Joplin, MO and moved to Brooklyn in 2011. She has an uncanny ability to sense danger and an unfortunate lack of discretion as to the appropriate times to express her opinions.