Camille Kubie, Founder, Strategist
Camille is the founder of Estuary Branding. She has spent the past 20 years helping companies including GE, BNY Mellon, Hewlett Packard Enterprise, and JP Morgan define their brands and tell their stories through compelling content.
Camille understands the challenges and opportunities to building strong brands. Camille led Brand and Design for GE from 2007 until 2012. In her role at GE, she was responsible for driving awareness and understanding of the GE brand globally. Camille was responsible for the 2010 launch of Healthymagination; she led GE’s Industrial Design efforts, including the development of the WattStation EV Charging Station; and she pioneered the use of data visualization as a new way to engage audiences concerning the issues that GE considers important.
Camille’s work has been recognized by The Metropolitan Museum of Art, the Smithsonian Cooper Hewitt’s National Design Awards, CES, and the Red Dot design awards.
Prior to joining GE in 2007, Camille was a brand strategy consultant at Landor, New York, where she led brand strategy and design projects for a wide range of brands and industries, including: The Cleveland Clinic, ITT and IBM. Camille started her career in advertising at Young & Rubicam, New York where she managed agency accounts such as Andersen Consulting (now Accenture), Computer Associates and Colgate-Palmolive.
She has a BA from Duke University and an MBA from Harvard Business School.